• Develop and manage the effective execution of the High Income marketing strategy and plan, in line with the Retail Marketing strategic focus areas, Intermediary Value Proposition & Customer Value Proposition (with an emphasis on investments).
• Work extensively with the Retail Wealth Management business to deliver an enhanced High Income Segment value proposition.
• Collate, analyse and interpret market intelligence data for the segment.
• Monitor and analyse competitor activity.
• Ensure custodianship of intelligence to enable effective business decision-making.
• Responsible for market development (including acquisitions, cross-sell and up-sell, and retention).
• Ensure on-time delivery of marketing plans.
• Responsible for communication (including to the media) and marketing activities of the High Income segment.
• Conduct presentations and facilitate marketing workshops, events and seminars.
• Responsible for direct mail and leads campaigns.
• Coordinates the elements of client launches
• Together with distribution & product marketing, coordinate the elements of intermediary launches & seminars.
• Brief design agency on creative work
• Ensure brand consistency on all client-facing material.
• Build relationships with suppliers (internal & external), vendors and internal and external stakeholders.
• Manage marketing expenses.
• Lead, manage and develop a team of marketing managers (up to 5 direct reports).


Role Qualifications:

• Marketing / relevant Business degree.
• Minimum of 5 years senior marketing experience, with an emphasis on investments.
• Excellent knowledge of the investment market and the relevant regulatory environment.
• Public relations skills.
• Excellent public speaking and communication skills (verbal & written).
• Confidence in understanding and communicating financial market concepts.
• Leadership and managerial experience essential.

Personal Competencies:

An astute networker who understands the High Income market segment and who is able to leverage value from this segment.
• Ability to think strategically and laterally.
• Excellent interpersonal skills.
• Energy, drive and enthusiasm.
• Ability and willingness to travel.
• Ability to work well under pressure.
• Leadership qualities.


Competencies:

The successful candidate should substantially meet the following minimum requirements:

• Aligning Performance For Success.
• Business Awareness.
• Client Focus.
• Decision Making.
• Enterprise Innovation.
• Gaining Commitment.
• Planning & Organising.
• Technical Knowledge.
• Tenacity.

This post demands a highly credible action orientated leader who possesses a high level of integrity and professionalism. In addition the suitable candidate should have high impact, and have the ability to work in a team and independently.