Job description
International publisher, Fleet Street Publications, is looking for an experienced Direct Marketing Manager , who also enjoys writing, research and product development, to join their investment division.

- Develop direct marketing strategy and plans for the publishing franchise
- Compile, Edit and ensure production of publications both monthly and ad hoc
- Manage existing subscribers
- Planning and executing direct marketing campaigns across all channels
- Building and growing a business unit by researching and developing new ideas and products.
- Put together effective direct marketing projects, to increase the subscriber base, and meet response rate and ROI targets.
- Continually source new databases to test.
- Negotiating swaps and test prices with list brokers/owners and other third parties.
- Brief and develop, with copywriting and editorial, new promotional brochures.
- Briefing and liaising with suppliers such as print houses, mailing houses, data bureau's, to ensure all projects carried out effectively.
- Drafting and working with direct marketing budgets
- Ensure a suitable method is set up to enable effective capturing of results.
- Ensure all information has been put onto subscriber database, to enable effective processing of orders, and results to be collated.
- Track competitors (globally) and keep a fully updated file on promos, products, circulation's and prices.
- Proof reading all marketing and editorial copy.

If you want to be constantly challenged, thrive on working under pressure and enjoy being involved in a project from beginning to end, then this position is perfect for you.

Please send your CV and a one page cover letter motivating why you are right for this position to careers@fsp.co.za

If you have not been contacted by 15 March 2012 then your application has been unsuccessful on this occasion.

Company Description
FSP Invest is South Africa's leading investment advisory newsletter publisher

Requirements
- A degree in marketing, language, publishing or similar
- Minimum three years direct marketing experience
- Excellent English language skills for copy writing, proofing and editing
- Deadline driven and detail oriented
- Able to work under pressure
• Highly organised and able to co-ordinate/juggle several tasks
• Passion for research and data analysis
• Desire to help develop new products and services
• Develop, Manage and co-ordinate entire direct marketing acquisition and retention strategy for products and services you will be responsible for

Personal Skills/Attributes
- Excellent written English and numeracy.
- Good communication skills, and ability to develop new contacts.
- High degree of organisation.
- Confidence and initiative.
- Meticulous attention to detail.
- Creativity in developing new marketing approaches.
- Understanding and competence with Excel spreadsheets.
- Knowledge of budgets and costs - and a passion for delivering maximum value for money.
- Management and inter-personal skills

Contact details
Fleet Street Publications