Job description
The position of the Marketing Executive is responsible for the overall marketing function of the brand in South Africa.

Key Accountabilities of the position
• Accountable to grow market share of the South African market by building dominance within the relevant categories via a strong vibrant and healthy brand.
• To ensure the development and implementation of three year strategic brand / marketing plans which align with overall group strategies.
• Accountable for the preparation and management of annual and marketing budgets and related cash flows.
• Management and leadership of the brand's marketing team.
• Accountable for the appointment and management of all advertising agencies and a related bouquet of vendors (approved suppliers).
• Responsible for the brand's new product development programmes.
• Managing global integrity of the brand across all markets.
• Implementing marketing global best practices.
• Maximising the brand's marketing budget and investment.
• Responsible for the hosting and packaging of the brand annual conference and attending quarterly franchise meetings.
• Managing and leveraging the National Council forums.
• Accountable to initiate the relevant brand and consumer research programmes.
• Developing brand specific monthly sales information stats packs and accompanying market segmentation.
• Managing and maximising leverage of the group's data warehouse facilities.
• To manage and implement pricing strategies for the brand.
• To develop, build and maintain a satisfied and confident network
• Forging strategic relationships and alliances with related product suppliers.

Key Performance Measures
• Sales growth
• Market share
• Advertising and promotions that work
• Financial management
• Satisfaction levels of licensees, franchisees and consumers
• Brand Intellectual Property
• Brand awareness and brand trust (integrity)
• People development
• Extending collectable advertising spend

Knowledge and Experience
• Relevant Tertiary degree
• Minimum 10 years experience at senior Marketing level with a strong track record of success
• Distinct experience in retail and classical marketing
• Previous franchising experience at senior management level
• Previous FMCG experience at senior management level
• Intensive knowledge of the emerging market
• Understanding of store design and aesthetics
• Understanding the Digital platforms relevant to target market

Skills
• Strategic thinker
• Highly numerate and computer literacy
• Excellent communication skills
• Stature and presence
• Strong leadership and managerial skills
• Good administrator
• Ability to work long and irregular hours
• Highly self motivated and energetic
• Team player

Contact details
Jenny Girney
The Connection
email submissions only
info@theconnection.co.za