Job description
A great opportunity exists for a Senior Regional Brand Development Manager in Durban within the Refreshment and House Hold Care Division with a large organisation.

Qualifications
• Relevant Degree

Experience/Criteria
• Minimum three to four years relevant experience in Brand Building/ Brand Development and/or Customer Development.
• Developing concepts and brand communication
• Business planning and implementation experience as well as project management.

Main Accountabilities
Innovation and Renovation
• Leads cross-functional innovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements and to global Cat Strat, Brand Key Vision and Brand Vision Plan.
• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.

Brand Vision Plan (BVP)
Brings the BVP to life at a local level
• Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimisation of shopper and consumer insight at a regional level and ensuring it feeds into and dovetails with the BVP.
• Works with regional Brand building to translate the BVP into the Brand Marketing Plan. Key to this is clear execution guidelines.

Communication Strategy
• Manages the development of selected integrated brand communication (IBC) and develops communication material for exploitation across a number of channels.

Shopper and Consumer Insight
• Is the expert voice of the brand in their region from a retailer, shopper and consumer perspective

Key Relationships and Teams
• Regional Brand Development Director.
• Brand Building in their region.
• Multi-functional project teams.
• Project Leaders of key projects in countries.

Critical Success Factors of the Job
Key Competencies
• Growth Mindset: A strong focus on growth through a winning, competitive mindset
• Consumer and Customer Focus: Highlighting the criticality of putting the company's consumers and customers first
• Bias for Action: A heightened emphasis on speed and urgency in all the company's actions
• Building Talent and Team: Strong desire to invest in people's development
• Accountability and Responsibility: Holding oneself accountable to the highest standard

Key Skills
• Excellent understanding into Consumer and Customer Insight
• Working knowledge in developing strategy, leading Innovation, Renovation, Non Innovation Led Growth (NILG)
• Great in creating communication
• Working knowledge of In-Market Activation
• Ability to align cross-functional and Brand Building teams
• Strong leadership skills
• Must be able to adapt and understand different cultures
• Must be willing to travel

The company appreciates the efforts of all applicants, however due to the large number of CVs received, only those shortlisted will be contacted. Your CV will be confidentially retained on the database and you will be contacted should your profile match the criteria of any vacancies.

Requirements
Qualifications
• Relevant Degree

Experience/Criteria
• Minimum three to four years relevant experience in Brand Building/ Brand Development and/or Customer Development.
• Developing concepts and brand communication
• Business planning and implementation experience as well as project management.

Contact details
Romilla Kandhi
Armstrong Appointments
031 566 4257
romilla@armstrongappointments.com